ABOUT

Since our first cave paintings, ca. 40,000 years ago, visual art has been the projector of the human mind.  In the 1890s, we made our images move, adding sound in the 1920s and color in the 1930s. At just over a hundred years old, though arguably 40,000 years in the making, the audiovisual art form has become the most powerful medium influencing the human mind, and film has become one of our greatest passions in the history of mankind. 

Imagine all the stories, questions, fears, accomplishments, hopes and dreams that accumulate in 40,000 years, ready to be projected onto film.  But can human actions be motivated by film as well?  If so, we better make sure that art form is worth imitating. 

Throughout the world, young people’s perspective is very much a product of the audiovisual entertainment they turn to on a daily basis. The medium routinely portrays violence as an acceptable means of dealing with others with terrible consequences to the perceptions of young people.

 

MISSION

The M.Y.R.A. Initiative Foundation's goal is to contribute to a societal pushback against violence in general by way of its Emergency Relief Fund and advocating nonviolent cinema.

 

The M.Y.R.A. INITIATIVE FOUNDATION is an extension of independent film production companies, M.Y.R.A. ENTERTAINMENT in NEW YORK, M.Y.R.A. ENTERTAINMENT EUROPE in LONDON and M.Y.R.A. ENTERTAINMENT ASIA in SINGAPORE, producing nonviolent content.  The companies fund the M.Y.R.A. INITIATIVE FOUNDATION.

the Advisory Council and NextGen Leaders